The Croatian Ministry of Culture has announced a pilot project for public commissioning. Journalists submit proposals via a sponsoring publication and citizens then vote for them. The most popular proposals then receive public funds (in this case from the National Lottery). The pilot scheme will distribute £28,000 to journalists.
For once public funds intended to promote journalism as a public good will be under the substantial control of the same public that foots the bill.
The BBC has an annual budget of around £3.5 billion. The budget from one gameshow could provide ample funds for a public commissioning pilot. So, if Croatia, why not the UK?